CRM Navigation Redesign
UI/UX DESIGNER @ ZApLABS
Overview
Zap's -39.5 NPS and, in particular, the common mention of "not user friendly" or "difficult to navigate" have led me to develop a redesigned navigation. This UX test focused on exploring the usability of an Invision prototype. Key elements tested including:
- Search functionality
- Notification discoverability
- My account preference discoverability
My Role
• Competitors website study
• Sketches
• Created prototypes
• Conducted user testing
• Analyzed user feedback, defined personas
• Iterated on designs
• Shipped new designs
• Measure redesign success
Competitive studies
From the competitive studies I did on 7 CRM systems, I validated my idea of putting the global search in the top navigation is a common CRM design pattern. Click to view comparison image
Sketches
Prototype
INVISION Link: https://invis.io/S36NZZCEB
Personas
I conducted user testing using the prototype I created with a team of 3 at a company conference. Having the opportunities to sit down with our real users really helped us to learn more about their behavior and needs on navigation system. Based on the user feedback we analyzed, I created the following personas:
